Although you may think it is about stuffing your website with target keywords, it isn’t. In fact, you may find that you could fall foul of the search if you do this. What you need to remember is that you need to write copy that not only spiders will look at, but also human beings will as well. What is the point of having a site that is highly ranked, yet none of your visitors can understand? So it is vital that your site is user friendly to both your visitors, as well as search engine spiders.
What is the purpose of your site?
What does it do for your user?
What do you want your visitors to do when they reach it?
Would you like to generate revenue when they come to your site?
Is the site only informational?
So you need to remember these, as they will have an impact on the copy that you write for the content of your site. So whenever possible, use short paragraphs or bullet points, as these are more likely to attract visitors, while more lengthy essays will only drive them away. But if you are selling a service or product then you need to make your site look interesting. Provide as many calls to action as you can, and not just provide them with an online price list.
Remember that you are trying to attract the search engines, but your site should be designed first and foremost for human readers. As long as a site has been designed well with people in mind, then 9 times out of 10 you will find that it is search engine friendly also. Just like a visitor to your site reads the copy on your page in order to figure out what you have to offer, so does a search engine. So when a search engine is looking at your page, they are looking for keyword phrases in your content.
1) You should create content to have at least 200 words of copy on each page of your site. Although this may be difficult at times, search engines really like it, so it is important that you increase the amount of copy where you are able to. Generally speaking, once you surpass 1,000 words, the search engines will pretty much stop looking. This text, wherever possible, should include your most important keyword phrases, but should still remain logical and easy to read by visitors to the site.
2) Ensure that you use the phrases which you have used in the other tags on the pages during this part of the optimization process.
3) Add additional content filled pages to the site, such as how to articles, tips or tutorials. Not only do these types of pages help with SEO, but you may find that other sites will link to yours.