Search engine optimization or SEO can be very valuable to your website. If you are looking for a way to get quick and easy results, then search engine optimization isn’t it. Instead, you will need to carry out some hard work, especially in relation to the actual content of your site. You will also need to have plenty of patience because results do not happen overnight.
Important Keys to SEO:
Very Good Website Content
This is probably the single most important point you should remember when doing SEO, especially if you want your site to be found on the web. Even if your site is technically perfect and search engine robots find it, bad content can hurt PageRank. For the content of your site to be good, it should be factual and grammatically correct. However, it is important to have unique, fresh content that appeals to readers as well. By having good content on your site, visitors will return and eventually may link to your site (discussed further later). Regularly updating content will cause search engine robots to visit your site more often and may help in getting your site indexed much quicker in the future.
Make sure your Page Titles are Descriptive And Include Related Keywords
If you make your page titles as simple, descriptive and relevant as possible, it will make it easier for the search engines to know what each page of your site is about. This will then allow people to scan through the search results they get, and are able to quickly determine if your document contains what they are actually looking for. Also, it should be remembered that the page title is also what is used in order to link to your site from the results provided by the search engines. As a result of this, it is important to ensure that the title on the page is one of your most important elements of your site. In fact, some people will argue that this the most important part of any site above all other things.
Use of Real Headings In Your Posts
This is where you need to use h1-h6 (header tags) elements for your headings. By using graphics for your headings you are able to use any typeface you want (but search engines will not pay much attention to this). Even if you do use the alt attribute to specify an alternate text for heading images, this is not anywhere near as important as using real text in a heading element. But if you are unable to use real text, then look at the various image or flash replacement techniques that are available instead. However, be aware that there may be some risk involved in doing this. As image replacement involves hiding text, it is quite possible that you may be penalized by search engines for doing this. But at present, this kind of risk seems pretty slim.
Ensure that your URL’s are search engine friendly
It is important to use search engine friendly URL’s, as opposed to dynamically generated ones that have a query string (which lets the server know which data to fetch from a database). Unfortunately, there are many search engine robots which have difficulties with this kind of URL and they may well stop at the question mark, and so not actually look at the query string.
By using a search engine friendly URL; you are helping both your ranking and users of your site. Many sites have seen an incredible improvement just because they have changed the URL scheme on it. However, the modification and rewriting of a site’s URL can be a little tricky.
Getting Linked From Various Resources
There is no easy or sustainable way in order to solve this but for one. The really only good way to ensure that your site gets linked is to ensure that it contains good content. For any site on the web, incoming links are very important, especially for Search Engine Optimization. In fact, you may find that this is the hardest part of SEO for you to implement. But many people have found that incoming links are less important, especially where you have more specific and unique content on your site.
Be Careful when making a Submission
Although this is often overrated, submitting your site to directories and search engines can actually be useful. This is especially important if the site happens to be new and has not as yet been picked up by Google and many of the other search engines that are around. But if you do want to look at submitting it to some directories, you may want to consider using Yahoo Directory and Open Directory Project and some directories specific to your topic. But you will need patience, as it can take several weeks for any submissions to be processed unless you pay for it to be listed.
Do not try to fool the Search Engines
Never use such methods as cloaking, link farms, keyword stuffing, alt text spamming or any other dubious black-hat tactics. Although they may work for a short time, you not only risk getting your site penalized, but it could actually be banned from search engines altogether. As search engines like their results to be accurate, they just do not take kindly to people trying to trick them.
Avoid the use of Frames
Although it is possible to provide workarounds that will allow a search engine robot to crawl frame based sites, these will still cause problems for any visitors who find that site through a search engine. What happens is that when someone follows a link from a search result to a frame based site, they will end up on an orphaned document. This will, in most cases, create confusion for the user, as in many cases, vital parts of the site will be lost, such as navigational links.